5 FMCG Sales Challenges and How to Solve Them

A large number of sales issues have been solved by technology. FMCG sales procedures involve several methods and territories for distribution. In this field, there is a high level of competitiveness and there are many issues to be addressed. Proper use of technology can assist address some of these difficulties and assist preserve business earnings.

Failure to prepare for the problems of the FMCG business can limit the company’s success. In order to ensure operations are correct and business profit, the FMCG distribution process should also be carefully managed. Through productivity management and data analysis, SalesQ may assist an FMCG sales force to manage. Take a look at how to tackle the issues of FMCG sales:

Lack of Data Analysis

Many companies waste thousands of dollars for lack of data collecting and trend analysis. Proper data analysis may help to discover trends such as the goal of sales teams, business areas, and clients who buy more of various products. These elements can help to optimize deliveries by adjusting sales. SalesQ can help to better understand sales metrics by gathering and showing data as interactive dashboards through the phones of representatives.

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Not Much Customer Insight

Customers are the end-users of FMCG items. In this respect, in order to understand their preferences, it is vital to reach them. FMCG sales representatives can record consumer preferences from the sector that managers may analyze from a central hub in real-time. This helps to adapt items to client requirements and desires to sell more.

Inadequate Inventory Management

In general, FMCG products have a short shelf-life and are perishable. It is vital to monitor the inventory dynamically in this respect, to ensure that the proper quantity is restored to stabilize the supplies and to reduce storage costs by preventing over storage. SalesQ can aid with order management and display how much stock is moving out, so that providers may be engaged in time to maintain correct inventory levels.

Not Knowing Sales Team Whereabouts

Sales teams should be monitored to ensure that they are at the right place at the right time, and that important deals are not missed. This saves time and facilitates the sales process. In this respect, geo-fencing can be applied to ensure that FMCG sales representatives from assigned areas and locations check-in. That removes the fact that you have no eyes on the field by increasing your control over sales representatives.

Absence of Team Connectivity

Managers can identify trends in sales that have to be transmitted for greater performance to FMCG sales representatives. Reps who are inadequate and in severe need of strategic alignment should also receive training. SalesQ can help to enhance managers’ connectedness by sharing strategic goals and training with managers to help the team accomplish sales targets.

Technology can address the issues posed by the FMCG sales sector to bring firms greater results. In a sector where rivals do not shortage and remain ahead of the competition, they can thus obtain a competitive advantage. With SalesQ, FMCG sales can overcome difficulties and boost the productivity and efficiency of its sales force. So, what are you waiting for? Contact us today!